Today everyone had to present their pitches in our art lesson. We took down notes and questions, while each one of us was explaining theirs. We had to give tip to improve. Jordan and I, worked on creating a book for children, explain to them about ‘Stranger danger’.

Tuesday 4h of May 2010

Mr. Cliff Hall, who works for the VCCP advertising agency, was invited to share personal experiences and his ideas on the 4th of May. He spoke to us explaining what happens behind the scenes of advertising. He began with a presentation showing the Methodology table, and explains how useful it is.

Mr.Cliff Hall shares many personal stories about his job, telling us about the competition between different agencies. He explains the successfulness of the meerakat campaign (Alexander Orlov the meerkat) and how it was designed. ‘Compare the meerkat’ was created due to people not being able to remember the name 'Compare the Market'. The idea was then pitched to the client along with adverting agencies. The client decides which company they which to use. Mr hall gave a lot of useful and helpful information regarding successful campaigns.

Tuesday 30th of April 2010

My primary school!

Arriving at Sunnyhill primary school was so exciting; however everyone was soaked on the way due to bad weather conditions. This was a good time to get some information about target audience. We needed to find out what the concerns were that was effect children, in order to perform a drama which helps to their personal concerns. In the morning, we spent our time in the media suite. We all were assigned in to 3 different groups.

Group 1: Creating a questionnaire for Teachers and Parents

Group 2: Questions for the children of our chosen class

Group 3: Pitches

Planning questionnaires for teachers was useful. Teachers are able to give their own opinion about their views that are affecting children. We also prepared questions for the children so we can get the relevant information needed. Just before we all finished, all of us came back together and discussed ideas of improvement.

Tuesday 23rd of March 2010

Global Human Rights Screening

On the 23rd of March 2010, our class went to the ritzy cinema where the human rights screening were held. The screening was about, short films which was directed and produced by young people around the world.

These films sent clear messages to viewers about global Human Rights issues. The short films were focused on mostly cultural and discrimination.

There was a Q&A (question and answer) session for the audience at the very end of the screening. I thought this was a very effective way to express other peoples view, or for people who were not too sure about a particular part of the screening.

I found the day very affective and useful in many ways, it also gave me ideas to think about for my current project.

Tuesday 30th of March 2010

New Topic!

Campaign is the new topic that I am studying in creative and media. While working on varies projects, I will be creating an informational website for young people explaining about the media industry, and how they can get involved. Bellow I have stated the following topic that I will include in my website:

• News

• Reviews on latest films
• Roles/ Jobs within media industry
• Special events

Iweb is the software that I will be using on the Mac, to create my website. In my pervious lesson, we had a tutorial explaining the basics of Iweb. The main key points which I took note of, for creating a interesting and clear website were;

• Clear format
• Have a clear target audience
• Informative and reliable
• Copyrighted information used only

I have started to plan the layout of my website and colleting ideas for the logo.