Mr. Cliff Hall, who works for the VCCP advertising agency, was invited to share personal experiences and his ideas on the 4th of May. He spoke to us explaining what happens behind the scenes of advertising. He began with a presentation showing the Methodology table, and explains how useful it is.
Mr.Cliff Hall shares many personal stories about his job, telling us about the competition between different agencies. He explains the successfulness of the meerakat campaign (Alexander Orlov the meerkat) and how it was designed. ‘Compare the meerkat’ was created due to people not being able to remember the name 'Compare the Market'. The idea was then pitched to the client along with adverting agencies. The client decides which company they which to use. Mr hall gave a lot of useful and helpful information regarding successful campaigns.
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